Maple Puff Bar Campaign
Art direction + design by me.
Beef Protein Campaign
Art direction + design by me.
Cookies and Cream Whey Isolate Campaign
Art direction by me; these designs are executed by the creative team.
Updated Brand Look
I saw an opportunity to evolve the brand’s everyday look and feel into something more elevated and dimensional. I introduced a new evergreen visual direction grounded in typography and natural textures, bringing warmth and depth across email, social, and other touchpoints. By using imagery inspired by nature and ingredients, the work leans into the brand’s “no artificial anything” message while pushing it towards a more lifestyle-driven space.
These assets are created by myself and the creative team.
