experience

Lemme
Senior Graphic Designer | June 2024 - November 2025

  • Led and mentored a mid-level designer, providing hands-on training in After Effects and motion design best practices to strengthen the team’s creative output

  • Developed original retail endcap and tray designs for Erewhon, Meijer, Target, and H-E-B, translating brand strategy into elevated, in-store visual experiences

  • Oversaw creative production of high-performing paid social and digital video ads, driving engagement and measurable increases in campaign performance

  • Developed PDP videos for Target and Ulta, aligning visuals and messaging with brand strategy to enhance conversion and product appeal

  • Took creative lead in designing and producing PDP assets for the company’s e-commerce site, maintaining brand consistency and visual excellence across digital touchpoints

  • Created and optimized static paid ads for cross-platform campaigns, balancing aesthetic appeal with performance metrics and audience insights

  • Collaborated cross-functionally with project manager and designers to build a scalable organizational system, introducing naming conventions and drive structure that improved team efficiency and asset accessibility

  • Concepted and produced large-scale video ad content featured in Times Square, showcasing the brand at one of the world’s most visible advertising locations

The Honest Company
Graphic Designer | March 2022 - June 2024

  • Lead video shoots from pre to post-production. Created shotlists, presented to videographer, co-art directed PDP & social shoots, edited footage and implemented motion graphics/kinetic typography

  • Created graphics that initiated overall look and feel for beauty campaigns

  • Produced PR assets for events and international usage such as a London taxi wrap, digital billboard and
    wall decals

  • Created logo and taglines for new launches that were used from digital to print assets to support campaigns

  • Produced social and paid assets through video editing and implementing campaign branding to product images and influencer content

  • Collaborated with another designer to restructure creative content planning for social with art directors and social team, to better align our partnership for elevated design quality

Banana Republic 
Graphic Designer | August 2021 - March 2022

  • Executed monthly promotional ads for Paid Media team

  • Selected appropriate imagery to fit product message and ad groups for paid media campaigns

  • Supported Senior Designers with high-impact ads for Vox, Coveteur, Waze, Who What Wear, etc.

  • Presented assets to marketing team for weekly reviews

Freelance 
Graphic Designer | May 2018 - Present

  • Email designer for FORIA WELLNESS

  • Social Ad designer for JOHNSON & JOHNSON and CHUBB INSURANCE

  • Developed and elevated branding and packaging for COPINA CO.

  • Maintained brand identity across multiple platforms, retouched, resized, and finalized
    photography assets for MUTHA skincare

  • Created custom logo for lifestyle blogger, LIFE WITH CIERA

Taylor & Pond
Graphic Designer | January 2018 – February 2020

  • Executed visual creative direction for Rimmel London’s social media content and YouTube videos

  • Production designer for Urban Decay & NYX Cosmetics

  • Spearheaded design and creation of a custom branded mural in the main office conference room

  • Established creative direction and rebranding of Taylor & Pond’s social media accounts

  • Formalized all creative branding for Digital Beauty blog, including website and social media accounts

  • Created custom GIFs for agency clients’ GIPHY accounts with more than 95.4M views and growing 

  • Assisted video team with storyboarding, motion graphics, and creative direction

  • Partnered with photo team on creative direction for special shoots

  • Interviewed and hired designers to improve productivity and work-flow

awards

2018 CMBAM
1st Place Award for Best Sales Promotional Materials

2013 SIPA
1st Place Award for Centerspread

2013 SCPA
3rd Place Advertisement

2013 Media Women of SC
Honorable Mention

2012 Media Women of SC
1st Place Award for Double Truck Layout

2012 Media Women of SC
3rd Place Award for Graphics

2012 NFPW
Honorable Mention

exhibitions

Senior Exhibition, 2017
Freshman Reading Experience, 2016
Passage Gallery, 2014

education

University of South Carolina
BFA Graphic Design | December 2017